Liva is the new brand identity of NLGIC Group, formed after the integration of RSA Middle East and NLGIC - with the ambition to become the region's leading multi-line insurance combination of dynamic and award-winning companies with a shared vision and highly complementary capabilities.
'liva' means 'protection' or 'life', symbolizing exactly what we provide to our customers - protection for their lives so they can live them to the fullest.
experience in GCC
The new brand reinforces our purpose to instill confidence in people to live the life they want, well prepared for the unexpected, by creating an ecosystem beyond insurance that has customers' needs at its core.
Liva and its subsidiaries have established operations across key GCC markets, including Oman, Saudi Arabia, the United Arab Emirates, Kuwait, and Bahrain, and will be soon operating in Qatar.